Tech Term Decoded: Treemap

Definition

A Treemap is a data visualization tool that allows you to view hierarchical data represented as colored rectangles of varying sizes. Treemaps display these rectangles, which represent different categories in a hierarchical structure, in a shape similar to that of a tree. Viewing data in this way makes it possible for you to see and compare patterns and inconsistencies [1]. Let’s take a look at an example of a Tree Map with the figure below.

Treemap in AITree map of an AI training data distribution

The above is a treemap visualization that shows how an AI system's training data is distributed across different categories. The largest rectangle represents text data (45% of the total dataset), which is further subdivided into web pages (25%), books (20%), social media (15%), news articles (25%), and scientific papers (15%). The next largest category is image data (25%), split between photos and diagrams. Smaller rectangles represent audio data (10%), video data (8%), and specialized data types (12%).

Origin

The origins of treemap goes as far back as the early 1990s, when Ben Shneiderman, a computer scientist, introduced this innovative visualization process as a way to display hierarchical data structures with efficiency and clarity. They became well received due to the fact that they make it easy to comprehend complex data. They have changed and now have cool designs and features to make them even better. They began as a tool to organize files, and now people use them a lot in finance, market research, and other areas. People who work with data find treemaps helpful [2].

 Context and Usage

Treemaps are used by professionals in industries such as health care, finance, business, politics, and research to visualize and understand complex sales trends and patterns and efficiently represent medical data [1].

Why it Matters

Treemaps are important in AI and data visualization because they effectively display hierarchical data in a compact, space-efficient way, allowing users to quickly identify patterns, proportions, and outliers within complex datasets. Treemaps are also very versatile. You can use them across multiple industries to quickly create an effective visualization of large amounts of complex data, which may not be possible with other charts and diagrams. If your data is hierarchical, with distinct numerical values, and you’re looking to display only positive values, you can create a treemap.

Related Terms

  • Hierarchical Data: Treemaps are designed to visualize data that has a hierarchical structure, meaning data organized in levels or categories.
  • Nested Rectangles: The core visual element of a treemap is the use of rectangles, with larger rectangles representing higher-level categories and smaller rectangles representing subcategories, creating a nested or "tree-like" structure.
  • Size and Color Encoding: The size of each rectangle often represents the magnitude or proportion of a data value, while color can be used to differentiate categories or highlight specific attributes.

In Practice

A real-life case study of a company practicing the use of tree maps  in AI can be seen in the case of Amazon with their product recommendation engine. Amazon uses tree-based algorithms and tree map visualizations in their recommendation systems. Amazon's use of tree-based models showcases how companies can leverage hierarchical data structures to organize complex product relationships and customer behavior data to drive sales through targeted recommendations.

References

  1. Coursera Staff. (2025). What Is a Treemap?
  2. Pyne, C. (n.d). Whatis a Treemap and How to Create it?

Egegbara Kelechi

Hi, I'm Egegbara Kelechi, a Computer Science lecturer with over 12 years of experience and the founder of Kelegan.com. With a background in tech education and membership in the Computer Professionals of Nigeria since 2013, I've dedicated my career to making technology education accessible to everyone. As an Award winning Academic Adviser who has been publishing papers on emerging technologies, my work explores how these innovations transform various sectors like education, healthcare, economy, agriculture, etc. At Kelegan.com, we champion 'Tech Fluency for an Evolving World' through four key areas: Tech News, Tech Adoption, Tech Term, and Tech History. Our mission is to bridge the gap between complex technology and practical understanding. Beyond tech, I'm passionate about documentaries, sports, and storytelling - interests that help me create engaging technical content. Connect with me at kegegbara@fpno.edu.ng to explore the exciting world of technology together.

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